Innovative companies discover the Internet. They learn how to use the possibilities of the world wide web to serve their customers with data that is important to them and makes a connection to the brand of the company. Even more innovative companies make services for their customers that makes their life easier. Blacksocks combines both of the innovative projects. They go their way totally online on the one hand with their black socks of good quality that are available only online on the other hand with the integration of a traditional product in an online service.
Many people have bought socks in the online sock shop that makes buying socks easier for everyone. The best of the shop is the intention to buy socks via a sockscription, the combination of socks and subscription. Why not get socks delivered like a journal or magazine? Or why not get boxers in the usual subscription way? Sockscription is an important step to combine great natural products with subscriptions. That is a use for everyone who wears socks (and we suppose nearly every human being to wear socks).
With the evolution of the Internet and its version two (Web 2.0) companies who want to set standards need to evolve too. In cooperation with INM, a full-service web agency, Blacksocks have started a campaign for their socks in the most commonly known social network Facebook.
With a sock-subscription such embarrassing situations should become a part of the past: Socks get delivered in the chosen period of time just in the moments when one is not thinking of socks. One can choose from different sock models: One of them is the shorty that many people like for sports and sunny days. They are well designed for use in sports shoes. There are even people who like the short sneaker socks in wintertime because. This said, the shorty socks can be used for nearly any purpose.
BLACKSOCKS SA
Hornbachstrasse 50
CH-8008 Zürich
Tel.: +41 (0)848 252 257
Fax: +41 (0)44 389 84 00
www.blacksocks.com
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